Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -WealthRoots Academy
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
Charles H. Sloan View
Date:2025-04-09 23:33:30
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (668)
Related
- Skins Game to make return to Thanksgiving week with a modern look
- Soccer Player José Hugo de la Cruz Meza Dead at 39 After Being Struck by Lightning During Televised Game
- First-term Democrat tries to hold on in Washington state district won by Trump in 2020
- MLB free agent rankings: Soto, Snell lead top 120 players for 2024-2025
- Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
- Colin Allred, Ted Cruz reach end of Senate race that again tests GOP dominance in Texas
- A History of Presidential Pets Who Lived in the Lap of Luxury at the White House
- Ruby slippers from ‘The Wizard of Oz’ are for sale nearly 2 decades after they were stolen
- Trump wants to turn the clock on daylight saving time
- Off the Grid: Sally breaks down USA TODAY's daily crossword puzzle, As It Stands
Ranking
- Have Dry, Sensitive Skin? You Need To Add These Gentle Skincare Products to Your Routine
- Kristin Cavallari Wants Partner With a Vasectomy After Mark Estes Split
- Competitive Virginia races could play a critical role in the battle for Congress
- Kirk Herbstreit calls dog's cancer battle 'one of the hardest things I've gone through'
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Selena Gomez Claps Back at “Sick” Body-Shaming Comments After Emilia Perez Premiere
- Cooper Flagg stats: How did Duke freshman phenom do in his college basketball debut?
- Za'Darius Smith trade grades: Who won deal between Lions, Browns?
Recommendation
What were Tom Selleck's juicy final 'Blue Bloods' words in Reagan family
Competitive Virginia races could play a critical role in the battle for Congress
Massachusetts voters weigh ballot issues on union rights, wages and psychedelics
Charges against South Carolina women's basketball's Ashlyn Watkins dismissed
The Super Bowl could end in a 'three
Za'Darius Smith trade grades: Who won deal between Lions, Browns?
How do I begin supervising former co-workers and friends? Ask HR
Fantasy football Week 10: Trade value chart and rest of season rankings